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Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. [1] This contrasts to a "rail" or well drink , which are lower cost beverages typically stored on the lower shelves of the bartender's rack.
Premium refers to a segment of a company's brands, products, or services that carry tangible or imaginary surplus value in the upper mid- to high price range. [ 2 ] [ 3 ] The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction.
Total tax rate on beer is 26.82%, including VAT/sales taxes and import duties, and 65.59% on spirits. Wine is taxed at a flat rate of 29% of the wholesale price. Belgium – excise taxes on beer and spirits are 10.53% and 39.78%, respectively. Total tax rates on beer and spirits are 28.46% and 57.18%, respectively.
Giving new meaning to "premium beer" ... Boston Beer is valued at a premium because the company's sales are growing 15% to 20% annually -- a trend I expect will continue due to rising demand for ...
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Old English: Beore 'beer'. In early forms of English and in the Scandinavian languages, the usual word for beer was the word whose Modern English form is ale. [1] The modern word beer comes into present-day English from Old English bēor, itself from Common Germanic, it is found throughout the West Germanic and North Germanic dialects (modern Dutch and German bier, Old Norse bjórr).
A beer flight of three beers, on a wooden beer paddle, served by a bar in Brisbane, Australia. Beer tasting is a way to learn more about the history, ingredients, and production of beer, as well as different beer styles, hops, yeast, and beer presentation. A common approach is to analyze the appearance, smell, and taste of the beer, and then ...
Beer sales in the premium market are increasing, while sales in the standard and economy section are decreasing. [52] The major beer producers merged to strengthen their position – Anheuser-Busch merged with InBev to form Anheuser-Busch InBev, and Molson Coors formed a joint venture with Miller Brewing Company to form MillerCoors. [52]