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Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. [1] This contrasts to a "rail" or well drink , which are lower cost beverages typically stored on the lower shelves of the bartender's rack.
Premium refers to a segment of a company's brands, products, or services that carry tangible or imaginary surplus value in the upper mid- to high price range. [ 2 ] [ 3 ] The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction.
Overall, the demand for alcohol beverages is price inelastic, which implies that excise taxes on alcohol are effective to generate tax revenues. Beer is the least elastic and beer is the preferred beverage by binge drinkers and heavy drinkers, accounting for a sizable percentage of all alcohol consumed.
Giving new meaning to "premium beer" I've never seen Boston Beer trade at such high multiples as it does now. Anheuser-Busch InBev is cheap in comparison, but A-B InBev is a fully mature company ...
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Old English: Beore 'beer'. In early forms of English and in the Scandinavian languages, the usual word for beer was the word whose Modern English form is ale. [1] The modern word beer comes into present-day English from Old English bēor, itself from Common Germanic, it is found throughout the West Germanic and North Germanic dialects (modern Dutch and German bier, Old Norse bjórr).
Price premium, or relative price, is the percentage by which a product's selling price exceeds (or falls short of) a benchmark price. Marketers need to monitor price premiums as early indicators of competitive pricing strategies.
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