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Bud Light saw stunning sales drops for months after the incident. While demand has since stabilized, the team at beer industry researcher Bump Williams Consulting tells Yahoo Finance that year-to ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
"Bud Light will permanently lose about 15-20% of its volume, after which declines will resume at about the average rate of the prior 10 years," Ottenstein wrote in a note on Wednesday.
On the upside, the decline in Bud Light sales was “most pronounced” in May and has since stabilized, Vivien Azer, managing director at Cowen, told Yahoo Finance.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Bud Light's sales are still pressured as the seemingly never-ending controversy surrounding the beer brand continues to brew.. Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ...
New data from Nielsen revealed Bud Light sales declined 24.3% year-over-year in the week ending May 20 while Budweiser sales were down 20.4% during the same period. Last week sales were down 21.6% ...