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Shifman & Bro. Mattress Company was founded in 1893 when brothers, Abraham and Samuel Shifman established a bedding manufacturing company. [2] Twenty-three years later, Samuel bought out his brother's interest and changed the company's name to Shifman Bros., Inc. when his three sons, Milton, Simon and Arthur joined the company.
The company shifted to a licensing model. As of 2019, it has over 30 licensees and is operating in more than 90 countries. [5]King Koil ventured into the United Arab Emirates in 1993, collaborating with its licensee, Dubai Furniture Manufacturing Company (DFMC), which became the first licensee in the Middle East, and now it operates 15 King Koil showrooms in the UAE.
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The company is thus a licensing organization, with local licensees manufacturing the mattresses under a common name for national marketing. Like a cooperative, the licensees own the Spring Air name. Spring Air has factories across the world. [1] As of 2006, it is the fourth largest US brand of mattresses (behind Sealy, Serta, and Simmons).
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