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A boycott was carried out, with many consumers opting to not purchase Bud Light or any Anheuser-Busch products at bars or stores. [31] Many conservative commentators, politicians, and celebrities participated in the boycott, as they opposed the endorsement by Mulvaney, a transgender person.
The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
SEE MORE: Garth Brooks says his new Nashville bar won't boycott Bud Light Especially on topics or communities, brands have spoken out before. "I worked on Bud Light literally 11 years ago.
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to The Wall Street Journal. In ...
The backlash continues for Bud Light. ... Bud Light's double-sided boycott troubles may not be ending anytime soon. ... made by Anheuser-Busch, sits on a store shelf on July 27, 2023, in Miami ...
Bud Light isn’t the only beer brand struggling: Gen Z’s prohibition vibes are souring the future of beer as we know it Sasha Rogelberg February 14, 2024 at 12:46 PM
Certainly, the company benefited from the Bud Light boycott. But the effects may not be long-term. For retail investors, the time to take advantage of Molson’s good fortune may have passed.
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...