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Sviokla, John J. and Rayport, Jeffrey F." Exploiting the Virtual Value Chain, Harvard Business Review, November/December 1995. Sviokla, John J (Author, Editor) and Shapiro Benson P. (Author): Seeking Customers, Harvard Business Review Press, April 1, 1993)
Rayport, Jeffrey F. and Sviokla, John J. (1995) Exploiting the Virtual Value Chain, Harvard Business Review, November/December 1995. Rayport, Jeffrey F. and Hagel, John III (1997) The Coming Battle for Customer Information, Harvard Business Review, January/February 1997.
The virtual value chain, created by John Sviokla and Jeffrey Rayport, [8] is a business model describing the dissemination of value-generating information services throughout an Extended Enterprise. This value chain begins with the content supplied by the provider, which is then distributed and supported by the information infrastructure ...
Rayport and Sviokla did not present a formal definition of marketspace in their original Harvard Business Review paper but describe its characteristics. In synthesis marketspace is an information-defined transaction space where value is created and extracted. It exists in parallel to physical marketplaces and marketplace transactions.
Exploiting the Virtual Value Chain. in: Harvard Business Review (no. 1995) Rifkin, Jeremy (2000). The Age of Access. Penguin Putnam. ISBN 1585420824. Schwartz, Evan I. (1999). Digital Darwinism. Broadway Books. ISBN 0767903331. Shapiro, Carl and Hal R. Varian. 1999. Information Rules: A Strategic Guide to the Network Economy. Harvard Business ...
Fjeldstad and Stabell define a value network as one of three ways by which an organisation generates value. [3] The others are the value shop and value chain. Their value networks consist of the following components: customers, a service that enables interaction among them, an organization to provide the service, and
In other words, the value chain for a company's product may no longer be entirely within one firm; several entities comprising a virtual firm may exist to fulfill the customer requirement. For example, some companies have chosen to outsource production to third parties, retaining only design and sales functions inside their organization.
Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School.He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization.