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Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...
Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning. Parody – comic imitation of something or somebody. Paronomasia – a pun, a play on words, often for humorous effect. Pathos – the emotional appeal to an audience in an argument; one of Aristotle's ...
For example, to Aristotle, anger results from the feeling of belittlement. [1]: II.2.3–4 Those who become angry are distressed due to a foiling of their desires. [1]: II.2.9 The angry direct their emotion towards those who insult them or that which those people value. These insults are the reasoning behind the anger. [1]: II.2.12–27
Since the time of Aristotle, logic has changed. For example, modal logic has undergone a major development that also modifies rhetoric. [13] The contemporary neo-Aristotelian and neo-Sophistic positions on rhetoric mirror the division between the Sophists and Aristotle. Neo-Aristotelians generally study rhetoric as political discourse, while ...
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
[3] Body Paragraphs: Each body paragraph should focus on a single main idea that supports the thesis. Writers should start each paragraph with a topic sentence that outlines the paragraph's main point. [4] [3] For example, suppose the thesis is about the benefits of renewable energy. In that case, a topic sentence might state, "Investing in ...