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  2. Dividend Growth Master Class: The Coca-Cola Strategy

    www.aol.com/dividend-growth-master-class-coca...

    Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).

  3. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand management uses an array of marketing tools and techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of ...

  4. Coca-Cola brand soft drinks are an American icon, from the fuzzy polar bear that serves as the company mascot to the 1971 "I'd Like To Buy the World a Coke" ad campaign. Atlanta, the birthplace of...

  5. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Similar techniques can be used by observing a competitor's search engine optimization targets and practices. [9] A competitor's media strategy reveals budget allocation, segmentation and targeting strategy, and selectivity and focus. [10] [11] From a tactical perspective, it can also be used to help a manager implement his own media plan. By ...

  6. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    The Marketing strategy is a plan that shows how the firm's marketing activities will help to achieve the overall strategic goals. Marketing management is focused on developing the marketing program or Marketing mix (also known as the 4Ps ) and is concerned with the implementation of specific action plans designed to achieve objective ...

  8. 3Cs model - Wikipedia

    en.wikipedia.org/wiki/3Cs_model

    In the construction of a business strategy, three main elements must be taken into account: The Company; The Customers; The Competitors; Only by integrating these three can a sustained competitive advantage exist. Ohmae refers to these key factors as the three Cs or the strategic triangle. Customers have wants and needs.

  9. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...