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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...
Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.
Data analysis focuses on the process of examining past data through business understanding, data understanding, data preparation, modeling and evaluation, and deployment. [8] It is a subset of data analytics, which takes multiple data analysis processes to focus on why an event happened and what may happen in the future based on the previous data.
The process of identifying, modelling and documenting how data moves around an information system. Data Flow Modeling examines processes (activities that transform data from one form to another), data stores (the holding areas for data), external entities (what sends data into a system or receives data from a system), and data flows (routes by ...
Knowledge discovery is an iterative and interactive process used to identify, analyze and visualize patterns in data. [1] Network analysis, link analysis and social network analysis are all methods of knowledge discovery, each a corresponding subset of the prior method.
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