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Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1] It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2]
Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Its website is available in 17 languages. [1] As of early 2020, DiscoverCars.com works with more than 8,000 car rental locations in 137 countries. The company works with car rental providers around the world such as Hertz, Alamo, Europcar, National, and SIXT, as well as travel metasearch engines such as Kayak.com, Skyscanner, [2] Jetcost, and Liligo.
Hertz Global Holdings, originally known as Rent-a-Car Inc., was founded by Chicago, Illinois native Walter L. Jacobs in 1918. [9] This small car rental operation began with a dozen Model T Ford cars. [10] [11] Within five years, Jacobs' fleet expanded to 600 vehicles—generating annual revenues of approximately US$1 million. [11]
Thrifty Car Rental was established in 1958. [2] [3] The company completed an initial public offering (IPO) of common stock in 1987. It would grow in size by purchasing Ohio-based Snappy Car Rental for US$40,000,000 (equivalent to $98,319,463 in 2023) in May 1989. [4] [5]
Formerly known as Dollar A Day Rent A Car, Dollar Rent A Car Systems, Inc. was founded by Henry J. Caruso in Los Angeles, California in 1965. [ 35 ] [ 36 ] It was purchased for an undisclosed amount on August 15, 1990 by The Chrysler Corporation, which merged Dollar Rent A Car and Thrifty Car Rental into Dollar Thrifty Automotive Group.
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