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With the re-branding of DC Superheroes into DC Universe, the JLU line followed suit beginning with series 7. The future of the line was finally announced around the 2008 International Toy Fair in New York City. After most brick and mortar retail outlets abandoned JLU, Mattel and Target partnered up to bring the line out as an in-store exclusive.
The "DC Comics Super Heroes" logo would replace the Super Powers logo on merchandise when the line died out (especially in 1989 when Toy Biz reused many of the action figure molds for their DC Comics Super Heroes line). Only the toy line carried the "Collection" tag; all other merchandise would have a solo "Super Powers" logo.
Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.
6" Action Figure Toy Line of DC Superheroes. DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line.
Cole must struggle against the renewed alien menace and the rogue superheroes. The stories of the original Captain Action are told in the 1960s where the character is a costumed super spy. The identity-changing aspect of the toy line shows up in Captain Action's ability to use a material called "plastiderm" to disguise himself as almost anyone.
Lego Super Heroes (stylized as LEGO Super Heroes) is a theme and product range of the Lego construction toy, introduced in 2011, owned by The Lego Group and licensed from DC Entertainment, Marvel Entertainment, Warner Bros., The Walt Disney Company and Pixar. [2] [3] [4]
Toy shelves also reserved space for a 1980s comic book styled Batmobile and a Batcopter that would later be reproduced in black & gold for The Dark Knight Collection of 1990 (see Kenner Film Figures). Production of all Super Powers Collection figures ended before romored Batman character figures such as Catwoman and Man-Bat could be produced.
The Toyman was meant to appear in the Super Friends: The Legendary Super Powers Show episode "The Case of the Dreadful Dolls", but was declared off-limits and replaced by series original villain the Dollmaker (not to be confused with the Batman villain of the same name). In a nod to the Toyman, however, the Dollmaker's lair is located in Schott ...
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3180 Kingsdale Center, Columbus, OH · Directions · (614) 459-6494