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  2. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    Datasheet for a pressure sensor containing a product description and methods of usage. Product datasheets are a form of product literature used to provide quantitative information to the manufacturer or a consumer in relation to a product. A manufacturer may choose to implement datasheets during the development phase of a product as a means of ...

  3. Product description - Wikipedia

    en.wikipedia.org/wiki/Product_description

    For example, in a project to build a plane wing, the finalist product is the actual wing, and has acceptance criteria defined in the corresponding PPD. However, the project may require simulations, and even a wind-tunnel prototype and testing rig. Those are intermediate products, not handed or delivered to the client.

  4. Product information management - Wikipedia

    en.wikipedia.org/wiki/Product_information_management

    This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, marketplaces such as Amazon and Google Shopping, social media platforms like Instagram and electronic data ...

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses or directly to consumers . [5]

  6. Product strategy - Wikipedia

    en.wikipedia.org/wiki/Product_strategy

    Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning ...

  7. Product concept - Wikipedia

    en.wikipedia.org/wiki/Product_concept

    A product concept is a description of a product or service, at an early stage in the product lifecycle. [1] It is generated before any detailed design work is undertaken and takes into consideration market analysis , customer experience , product features, product cost , strategic fit , and product architecture .

  8. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    The product manager then gathers the product requirements and creates a product requirements document (PRD). After that, product managers give the PRD to the engineering team. These roles may vary across companies. In some cases, product management creates both the MRD and the PRD, while product marketing does outbound tasks.

  9. Product planning - Wikipedia

    en.wikipedia.org/wiki/Product_planning

    Product planning is also the means by which companies and businesses can respond to long-term challenges within the business environment, [2] often achieved by managing the product throughout its life cycle using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.

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