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Some sites continue to pay a percentage to the referring affiliate as long as the member continues paying monthly fees. Others pay a larger up-front fee. The page that marketers use a marketing or social media "funnel" to bring potential new paying members to is called a "squeeze" page.
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs. Ocala, FL: Atlantic Publishing Company. p. 17. ISBN 9781601381255. Magnuson, Alain (2018). Affiliate Marketing: How to Create Your $100,000+ a Year Online Business. Reykjavik, Iceland: Hafsteinn Þórðarson. p. 6. ASIN B07CJX9GVH.
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Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
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Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of " pay-per-click "; instead, the " pay-per-sale " provider takes on the risk of conversion.
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