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  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]

  3. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of ... the consideration set has assumed greater importance in the purchase decision process because consumers are no longer totally ...

  4. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Sales Funnel or Purchase Funnel: The sales or purchase funnel (sales from the seller's perspective and purchase from the buyer's perspective) guides potential customers through stages of awareness, interest, desire, and action, culminating in a purchase decision. It is a subset of full funnel marketing, centered specifically on the conversion ...

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R).

  6. Sustainable consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Sustainable_consumer_behaviour

    The buyer decision process or consumer decision process is described in three or five stages. The basic, three stage model [3] [4] of consumption describes obtaining, consuming, and disposing of products and services. The study of consumer decision making expands these into five stages, first described by John Dewey in 1910: [5] Problem recognition

  7. Do These 5 Things Before Your Next Big Purchase - AOL

    www.aol.com/5-things-next-big-purchase-170031521...

    In a Facebook post, Dave Ramsey suggested sleeping on a major purchase decision, and you may even want to wait weeks if it involves thousands of dollars. Consider speaking with others about the ...

  8. Consideration set - Wikipedia

    en.wikipedia.org/wiki/Consideration_set

    Consideration set is a model used in consumer behaviour to represent all of the brands and products a consumer evaluates before making a final purchase decision. The term consideration set was first used in 1977 by Peter Wright and Fredrick Barbour. [1]

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