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The younger Sarnoff sought to modernize RCA's image with the introduction in late 1968 of what was then a futuristic-looking new logo (the letters 'RCA' in block, modernized form), replacing the original lightning bolt logo, and the virtual retirement of both the Victor and Nipper/"His Master's Voice" trademarks.
RCA is an American multinational trademark brand owned by Talisman Brands, Inc. [1] (d/b/a Established Incorporated, stylized as established.) [2] which is used on products made by that company as well as Sony Music Entertainment, Voxx International and ON Corporation.
RCA Records is an American record label.Since 2008, it has been owned by Sony Music Entertainment, a subsidiary of Sony Group Corporation.. RCA Records is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also Arista Records, and Epic Records.
With the Gramophone Company and RCA Victor both eventually operating outside of their respective United Kingdom and United States, the His Master's Voice painting then became a world-renowned trademark, featured on music releases, retail stores and equipment worldwide.
The Victor Talking Machine Company was an American recording company and phonograph manufacturer, incorporated in 1901. Victor was an independent enterprise until 1929 when it was purchased by the Radio Corporation of America (RCA) and became the RCA Victor Division of the Radio Corporation of America until late 1968, when it was renamed RCA Records.
In 1943, NBC introduced its third logo, a microphone surrounded by lightning bolts, which was a modification of the original 1926 logo used by the NBC radio network. Lightning bolts were also part of the logo of corporate parent RCA, [5] as well as that of one-time sister company RKO Pictures. The waves placed on the left side were meant for ...
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For many years, it was customary to "brand" a film with its sound system, variously as "RCA Sound Recording", "Western Electric Recording", or similar brands, often including the corporate logo of the licensor (Meatball for RCA; The Voice of Action for Western Electric; Li Westrex for the post-1956 divestiture of Western Electric under Litton ...