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Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased. Sampling: Consumers get one sample for free, after their trial and then could decide whether to buy or not. New technologies have provided a range of new opportunities for sales promotions.
Ad tracking or campaign tracking refers to techniques used to monitor the "in-market performance" of advertising. [152] Ad tracking uses a combination of pre-testing and post-testing. Pre-testing is used to establish benchmarks against which the actual performance of a campaign can be measured during and after the campaign has run.