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  2. Social media measurement - Wikipedia

    en.wikipedia.org/wiki/Social_media_measurement

    [4] [5] Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.

  3. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others. These are ways in which analytics and insights into customer engagement can now be measured on different levels, all of which are information that allows businesses to record and process results of customer engagement.

  4. Media engagement framework - Wikipedia

    en.wikipedia.org/wiki/Media_engagement_framework

    The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [ 6 ]

  5. Evaluation measures (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Evaluation_measures...

    Evaluation measures may be categorised in various ways including offline or online, user-based or system-based and include methods such as observed user behaviour, test collections, precision and recall, and scores from prepared benchmark test sets.

  6. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter.

  7. Social network analysis - Wikipedia

    en.wikipedia.org/wiki/Social_network_analysis

    A, B, and C show varying centrality and density of networks; panel D shows network closure, i.e., when two actors, tied to a common third actor, tend to also form a direct tie between them. Panel E represents two actors with different attributes (e.g., organizational affiliation, beliefs, gender, education) who tend to form ties.

  8. Cohort analysis - Wikipedia

    en.wikipedia.org/wiki/Cohort_analysis

    Define the metrics that will be able to help you answer the question. A proper cohort analysis requires the identification of an event, such as a user checking out, and specific properties, like how much the user paid. The gaming example measured a customer's willingness to buy gaming credits based on how much lag time there was on the site.

  9. User experience - Wikipedia

    en.wikipedia.org/wiki/User_experience

    User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility , ease of use , and efficiency . Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use ...