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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
When Helena extols her latest face cream, an unfazed Elizabeth reassures Tommy that her iconic pink packaging will always trump pseudo-science. Harry urges Helena to market her cream as two separate products: one for the daytime and one for the nighttime. Helena consents, causing her sales to surpass Elizabeth's.
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.
Or there were all of these books about men, or there were books about women, but they were long dead, like Helena Rubinstein. Like someone who had founded a beauty company at [the] turn of the ...
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Business structures were also in flux. Revlon acquired smaller cosmetics firms, while Max Factor, Elizabeth Arden, and Helena Rubenstein were purchased by larger conglomerates. [15] [31] Independent businesswomen such as Adrien Arpel, Suzanne Grayson, and Madeleine Mono established small, consumer-focused companies to challenge mega-firms. [30]
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