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2. Self-publishing - Wikipedia

   en.wikipedia.org/wiki/Self-publishing

   In self publishing, authors publish their own book. It is possible for an author to single-handedly carry out the whole process. However increasingly, authors are recognizing that to compete effectively, they need to produce a high quality product, and they are engaging professionals for specific services as needed (such as editors or cover designers). [3]

3. Purple Cow: Transform Your Business by Being Remarkable

   en.wikipedia.org/wiki/Purple_Cow:_Transform_Your...

   The first, self-published edition came packaged in a milk carton and was sold for just shipping and handling charges. The cover is purple and white, and the words are printed sideways. [ 2 ] In the book's first two years of release, it sold more than 150,000 copies over the course of 23 printings.

4. Wikipedia : Identifying and using self-published works

   en.wikipedia.org/wiki/Wikipedia:Identifying_and...

   Self-published books may be printed by a vanity press or a publisher that prints books by only that author. If the author works for a company, and the publisher is the employer, and the author's job is to produce the work (e.g., sales materials or a corporate website), then the author and publisher are the same.

5. Category:Book promotion - Wikipedia

   en.wikipedia.org/wiki/Category:Book_promotion

   For articles loosely related to the promotion and distribution of books - not including publication or selling (wholesale, retail etc.) See also: Category:Book reviews See also: Category:Organizations promoting literacy

6. Publishing - Wikipedia

   en.wikipedia.org/wiki/Publishing

   When an author self-publishes a book, they retain all rights and assume responsibility for all stages of preparing, publishing and distributing the book. The author may hire professionals on a fee-for-service basis as needed, (e.g. an editor, cover designer, proofreader) or engage a company to provide an integrated package.

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