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The first, self-published edition came packaged in a milk carton and was sold for just shipping and handling charges. The cover is purple and white, and the words are printed sideways. [ 2 ] In the book's first two years of release, it sold more than 150,000 copies over the course of 23 printings.
In self publishing, authors publish their own book. It is possible for an author to single-handedly carry out the whole process. However increasingly, authors are recognizing that to compete effectively, they need to produce a high quality product, and they are engaging professionals for specific services as needed (such as editors or cover designers). [3]
Assisted self-publishing companies offer services such as editing, proof-reading, cover design, formatting, printing, marketing and promotion. They may offer these services separately or as a package. They do not take any rights from the author and the author retains total control of the work and decisions relating to it.
So translated books can also have different book-accessories such as toys belonging to children's books, for example Harry Potter. The era of internet sales has arguably not diminished the importance of the book cover, as it now continues its role in a two-dimensional digital form, helping to identify and promote books online.
Self-published books may be printed by a vanity press or a publisher that prints books by only that author. If the author works for a company, and the publisher is the employer, and the author's job is to produce the work (e.g., sales materials or a corporate website), then the author and publisher are the same.
Hybrid publishing is the source of debate in the publishing industry, with some viewing hybrid publishers as vanity presses in disguise. [7] However, a true hybrid publisher is selective in what they publish and will share the costs (and therefore the risks) with the author, whereas with a vanity press, the author pays the full cost of production and therefore carries all the risk.
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