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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
And the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward racial ...
Uncle Ben’s rice is consciously uncoupling from its racist imagery. Parent company Mars Inc. announced Wednesday that it would “evolve” the brand away from the iconic photo of an African ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, ... Uncle Ben's rebranded as Ben's Original (2021)
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Uncle Ben's, Mrs. Butterworth's, and Cream of Wheat are some of the companies that were spotlighted. In 2021, Quaker Oats, the owners of the Aunt Jemima brand, decided to rebrand it as The Pearl Milling Company and changed its logo from the mammy caricature to an image of a traditional milling building. [16]