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Lane Bryant Inc. is an American women's apparel and intimates specialty retailer focusing on plus-size clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. [1] Lane Bryant, Inc., is the largest plus-size retailer in the United States.
The first commercial ready-to-wear clothing for pregnant women was sold in the US by Lane Bryant in the 1900s. Lane Bryant offered shirtwaists with an adjustable drawstring waist, and dresses with an adjustable wrap-around front. [4] [6] The next competitor, Page Boy, offered a patented skirt in 1937. By the 1930s, wrap-around skirts with a ...
Lena Himmelstein Bryant Malsin (March 11, 1877 – September 26, 1951) was an American clothing designer and retailer who founded the plus-size clothing chain Lane Bryant. [1] Despite difficult circumstances, she saw a need and came up with a solution that revolutionized the women's fashion industry.
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The chain is named after famous a quote by Lena Bryant, founder of the plus-sized women's clothing chain. Asked in 1950 by a Glamour magazine interviewer about the secret of her success, Bryant said, "You should never ask women to conform their figures to fashion, but rather bring fashion to the figure." [1] [5]
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