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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Born in Washington, D.C., she earned a degree from Goucher College before joining Macy's as a divisional advertising copywriter in 1926. [1] During the 1930s, she was reputed to be the world's highest-paid female advertising copywriter. [2] She was published in The New Yorker, the New York Herald Tribune, and several well-known women's ...
These are copywriters or former copywriters who have been inducted into a hall of fame or received a lifetime achievement award, sometimes posthumously. Ted Bates, 1982 Advertising Hall of Fame inductee [4] Charles H. Brower, 1982 Advertising Hall of Fame inductee [5]
Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette.Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books.
John E. Kennedy (1864-1928) was a pioneering advertising copywriter.. In 1904, Kennedy began working with Albert Lasker at the Chicago office of advertising firm Lord & Thomas where he became the highest paid copywriter in all of advertising.
James W. Hartzell (December 25, 1931 – September 11, 2010) was an American advertising copywriter. He created many successful advertising campaigns. He is principally recalled for originating the 1974 "Baseball, Hot Dogs, Apple Pie and Chevrolet" campaign that Car and Driver and other publications have ranked as the best automobile commercial of all time.
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