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Since 2017 Media-Saturn Holding which consists of MediaMarkt and Saturn chains is owned by Ceconomy, a company formed through a demerger from Metro Group. [5] In July 2017 Ceconomy bought a 24% stake in French multinational Fnac Darty. [6] In 2018 Ceconomy sold the 46 stores in Russia to M.video in exchange for 15% in the Russian retailer. [7]
Saturn is a German chain of electronics stores in Germany. With Media Markt it constitutes Media-Saturn Holding, owned by the retail trade company Ceconomy, which was spun-off from Metro Group in 2017. The Saturn store in Hamburg is the biggest electronics retail shop in Europe. Saturn is known for its slightly coarse advertising slogan Geiz ...
Metro AG was renamed Ceconomy, comprising Media Markt and Saturn electronics stores, while a new company with the name Metro AG was formed, comprising Metro Cash & Carry and Real. In September 2018, Metro announced that it wanted to sell the Real hypermarket subsidiary in Germany to focus entirely on wholesale business. [ 19 ]
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Ceconomy is increasingly focusing on linking its stores with online retailing. The omnichannel strategy is seen as the most important building block for further development of the Ceconomy group. [20] [21] Media-Saturn-Holding (or MediaMarktSaturn Retail Group), headquartered in Ingolstadt, bundles business under the MediaMarkt and Saturn brands.
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