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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Rebang (Google China) – search trend site, similar to Google Zeitgeist. As of 2010, part of Google Labs. [120] Spreadsheets – spreadsheet management application, before it was integrated with Writely to form Google Docs & Spreadsheets. University Search – search engine listing for university websites.
Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. [16] [17] Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.
Google Sheets is a spreadsheet application and part of the free, web-based Google Docs Editors suite offered by Google.Google Sheets is available as a web application; a mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS.
Google Sheets – as part of Google Workspace; iRows – closed since 31 December 2006; JotSpot Tracker – acquired by Google Inc. Smartsheet – Online spreadsheet for project management, interactive Gantt, file sharing, integrated with Google Apps [8] Sourcetable [9] – AI spreadsheet that generates formulas, charts, SQL, and analyzes data.
In Looker Studio, users have the option to create a report from scratch or to use a report template from the Looker Studio Report Gallery. [6] Similar to templates available on other Google applications, these templates are created to make it easier for users to build their reports while still allowing for customization of design elements and other alterations. [6]
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
Apps can also be created directly as an add-on from spreadsheet platforms like Google Sheets. [6] The platform is available from both a self-service model and a corporate licensing model for larger organizations with more governance, data analytics, and performance options. [7]