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Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...
Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD.The book illustrates what the authors believe is the best organizational strategy to generate growth and profits.
The Center for the Blue Economy says "it is now a widely used term around the world with three related but distinct meanings- the overall contribution of the oceans to economies, the need to address the environmental and ecological sustainability of the oceans, and the ocean economy as a growth opportunity for both developed and developing ...
The Legend of the Blue Sea [2] (Korean: 푸른 바다의 전설) is a 2016–2017 South Korean television series starring Jun Ji-hyun and Lee Min-ho. [3] [4] Inspired by a classic Joseon legend from Korea's first collection of unofficial historical tales about a fisherman who captures and releases a mermaid, this drama tells the love story of a con-artist and a mermaid who travels across the ...
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Ocean governance is the conduct of the policy, actions and affairs regarding the world's oceans.Within governance, it incorporates the influence of non-state actors, i.e. stakeholders, NGOs and so forth, therefore the state is not the only acting power in policy making.
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