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2. Brand awareness - Wikipedia

   en.wikipedia.org/wiki/Brand_awareness

   Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Increasing brand awareness is a focus of digital marketing strategy for a number of reasons: The growth of online shopping. A survey by Statista projects 230.5 million people in the United States will use the Internet to shop, compare, and buy products by 2021, up from 209.6 million in 2016. [41]

4. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   A digital marketing audit is not a one-and-done type of task. It’s important to regularly monitor your performance metrics and let them tell you a story about how you need to adjust your strategy.

5. How to Create a Content Marketing Plan for Your Business - AOL

   www.aol.com/create-content-marketing-plan...

   Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

6. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.

7. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. [82] Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. [83] Various forms of brand awareness can be identified.