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Visual thinking has been described as seeing words as a series of pictures. [ 2 ] [ 3 ] It is common in approximately 60–65% of the general population. [ 1 ] " Real picture thinkers", those who use visual thinking almost to the exclusion of other kinds of thinking, make up a smaller percentage of the population.
Colors also have value; for example, yellow has a high value while blue and red have a low value. If you take a black and white picture of a colorful scene, all you are left with are the values. This important element of design, especially in painting and drawing, allows the artist to create the illusion of light through value contrast. [6]
Pictorialism is an international style and aesthetic movement that dominated photography during the later 19th and early 20th centuries. There is no standard definition of the term, but in general it refers to a style in which the photographer has somehow manipulated what would otherwise be a straightforward photograph as a means of creating an image rather than simply recording it.
For example, Ansel Adams used darkroom exposure techniques to darken and lighten photographs. Other techniques include retouching using ink or paint, airbrushing, double exposure, piecing photos or negatives together in the darkroom, and scratching instant films. Software for digital image manipulation ranges from casual to professional skillsets.
These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in different ways. Methods of appeal can also be combined to strengthen the underlying message.
The maximum contrast of an image is termed the contrast ratio or dynamic range. In images where the contrast ratio approaches the maximum possible for the medium, there is a conservation of contrast. In such cases, increasing contrast in certain parts of the image will necessarily result in a decrease in contrast elsewhere.
This image makes the Paranal Observatory's laser guide stars "meeting point" feel closer than it really is. In reality, the beams extend to an infinite distance. Forced perspective is a technique that employs optical illusion to make an object appear farther away, closer, larger or smaller than it actually is.
This stands in contrast to representational photography, such as photojournalism, which provides a documentary visual account of specific subjects and events, literally representing objective reality rather than the subjective intent of the photographer; and commercial photography, the primary focus of which is to advertise products or services.