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In some cases, the visual metaphor has a clear and concise message, and other times it is much more complex and hard to break down. Visual metaphors are one of the most common rhetorical devices used in advertising. [14] An example of a visual metaphor within advertisements can be found many places, but one is from a BMW campaign in 2007.
The easiest stylistic device to identify is a simile, signaled by the use of the words "like" or "as". A simile is a comparison used to attract the reader's attention and describe something in descriptive terms. Example: "From up here on the fourteenth floor, my brother Charley looks like an insect scurrying among other insects." (from "Sweet ...
Lakoff and Johnson provide several examples of daily metaphors in use, including "argument is war" and "time is money". These metaphors occur widely in various contexts to express personal meanings. In addition, the authors suggest that communication can be viewed as a machine: "Communication is not what one does with the machine, but is the ...
Visual metaphors are popular in conceptualizing the Internet and are often deployed in commercial promotions through visual media and imagery. The most common visual metaphor is a network of wires with nodes and route lines plotted on a geographically based map. [ 6 ]
A simile (/ ˈ s ɪ m əl i /) is a type of figure of speech that directly compares two things. [1] [2] Similes are often contrasted with metaphors, where similes necessarily compare two things using words such as "like", "as", while metaphors often create an implicit comparison (i.e. saying something "is" something else).
A list of metaphors in the English language organised alphabetically by type. A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels".
Uses of figurative language, or figures of speech, can take multiple forms, such as simile, metaphor, hyperbole, and many others. [10] Merriam-Webster's Encyclopedia of Literature says that figurative language can be classified in five categories: resemblance or relationship, emphasis or understatement, figures of sound, verbal games, and errors.
Visual imagery pertains to graphics, visual scenes, pictures, or the sense of sight. Auditory imagery pertains to sounds, noises, music, or the sense of hearing. (This kind of imagery may come in the form of onomatopoeia). Olfactory imagery pertains to odors, aromas, scents, or the sense of smell.