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  2. Social media measurement - Wikipedia

    en.wikipedia.org/wiki/Social_media_measurement

    [4] [5] Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.

  3. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others. These are ways in which analytics and insights into customer engagement can now be measured on different levels, all of which are information that allows businesses to record and process results of customer engagement.

  4. Media engagement framework - Wikipedia

    en.wikipedia.org/wiki/Media_engagement_framework

    The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [ 6 ]

  5. Cohort analysis - Wikipedia

    en.wikipedia.org/wiki/Cohort_analysis

    Define the metrics that will be able to help you answer the question. A proper cohort analysis requires the identification of an event, such as a user checking out, and specific properties, like how much the user paid. The gaming example measured a customer's willingness to buy gaming credits based on how much lag time there was on the site.

  6. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter.

  7. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics. [13] On September 29, 2011, Google Analytics launched Real-Time analytics, enabling a user to have insights about visitors currently on the site. [14] A user can have 100 site profiles. Each profile generally corresponds to one website.

  8. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

  9. User experience - Wikipedia

    en.wikipedia.org/wiki/User_experience

    User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility , ease of use , and efficiency . Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use ...

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