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2. Category:Mass media theorists - Wikipedia

   en.wikipedia.org/wiki/Category:Mass_media_theorists

   Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Mass media theorists" The following 192 pages are in this category, out of ...

3. Media studies - Wikipedia

   en.wikipedia.org/wiki/Media_studies

   Meanwhile, cool media are high in participation, because inclusively provides information but relies on the viewer to fill in the blanks. McLuhan used lecturing as an example for hot media and seminars as an example for low media. Using a hot medium in a hot or cool culture makes a difference. [6]

4. Audience theory - Wikipedia

   en.wikipedia.org/wiki/Audience_theory

   Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.

5. Uses and gratifications theory - Wikipedia

   en.wikipedia.org/wiki/Uses_and_gratifications_theory

   In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.

6. Lasswell's model of communication - Wikipedia

   en.wikipedia.org/wiki/Lasswell's_model_of...

   For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue that this criticism is based on a misinterpretation of Lasswell's model.

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8. Category:Mass media theories - Wikipedia

   en.wikipedia.org/wiki/Category:Mass_media_theories

   Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Mass media theories" The following 25 pages are in this category, out of ...

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