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Meanwhile, cool media are high in participation, because inclusively provides information but relies on the viewer to fill in the blanks. McLuhan used lecturing as an example for hot media and seminars as an example for low media. Using a hot medium in a hot or cool culture makes a difference. [6]
Download as PDF; Printable version; ... Mass media theorists (10 C, 192 P) Military theorists (6 C, 82 P) P. ... Pages in category "Theorists"
Download as PDF; Printable version ... This category includes all scientists who explore the communication theory. See also: Category:Mass media theorists. ...
Not all media effects are instantaneous or short-term. Gerbner (1969) created cultivation theory arguing that the media cultivates a "collective consciousness about elements of existence." [52] If audiences are exposed to repetitive themes and storylines, over time, they may expect these themes and storylines to be mirrored in real life. [7]
On a simpler level, McLuhan explains how different media shape the audience's experience differently by creating two subgroups of media: hot media and cold media. [ 10 ] McLuhan also argues that the combination of human senses used to receive a message is a key element that makes one medium different from the others.
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Download as PDF; Printable version; ... This is a list of Advanced Level (usually referred to as A-Level) subjects. A. Accounting ... Digital Media and Design [2 ...
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