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  2. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all

  3. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Analyzing visuals and their power to convey messages is central to incorporating visual rhetoric within the digital era as nuances of choices regarding audience, purpose and genre can be analyzed within a single frame and the rationale behind designers’ rhetorical choices can be revealed and analyzed by how the elements of visuals play out ...

  4. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    According to Aristotle and twentieth-century rhetoricians, experienced speakers begin the process of adopting a rhetorical stance with an analysis of the audience. Professional authors and speakers use their knowledge of the subject and establish credibility to help influence how their message is received. [11]

  5. Rhetorical criticism - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_criticism

    Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...

  6. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    Research findings will help understand the target audience in a deeper layer and thus avoid some potential risks as well as costly losses before implementation. [2] Carrying out research is a key step to help decision-makers uncover the hidden side of the market and better understand the consumer behaviors accordingly.

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Since the aim of rhetoric is to be persuasive, the level to which the rhetoric in question persuades its audience is what must be analyzed, and later criticized. In determining the extent to which a text is persuasive, one may explore the text's relationship with its audience, purpose, ethics, argument, evidence, arrangement, delivery, and style.

  8. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.

  9. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Audience can be active (constantly filtering or resisting content) or passive (complying and vulnerable). Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts.