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The logo used from May 19, 2008, to mid-2009 augmented the existing design with water droplets and ice fragments. However, the old logo was still in use in US stores, even though the 2008 logo had been released. A combination of the 2003 and 2008 logos was stocked in US stores until the beginning of the third week of June 2008.
While Pepsi’s 2017 ad generated enough uproar to have negative consequences, the continued fervent meme-ing of Pepsi’s old logo is not likely to be seen as a threat to the company, Shankar said.
On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years.
A five-month promotion was launched August 1, 2000 by PepsiCo and Yahoo!. Yahoo! powered the web presence of the Pepsi Points premium program, and a new logo was placed on Pepsi products with the line "Pepsi Stuff.com, Powered by Yahoo!" [4] Pepsi Stuff was one of the first major consumer promotions to feature a dedicated interactive Web site.
In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024 (including 2025 in Colombia). The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. [29] [30]
Yahoo! is now sporting a sleeker, more streamlined look. The company has taken the wraps off its new logo, replacing the mark it had used since just after its founding, 18 years ago. The move is ...
Before 2012, Pepsi One was the last Pepsi variant to include the old logo used from 2003 to 2008, while all the other Pepsi variants had been using the current logo used since late 2008; the only other Pepsi product not using the current logo was Pepsi Throwback, which intentionally used retro packaging. However, Pepsi One's logo was later ...
Walmart's new branding has made the rounds on social media, of course, with many users suggesting that the retailer's new look is strikingly similar to its old one. Walmart spent $1.25MM on their ...