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  2. Offer and acceptance - Wikipedia

    en.wikipedia.org/wiki/Offer_and_acceptance

    For example, in some jurisdictions, a minimum requirement for sale of goods contracts is the following four terms: delivery date, price, terms of payment that includes the date of payment, and a detailed description of the item on offer including a fair description of the condition or type of service.

  3. Memorandum of understanding - Wikipedia

    en.wikipedia.org/wiki/Memorandum_of_understanding

    In business, an MoU is typically a legally non-binding agreement between two (or more) parties, outlining terms and details of a mutual understanding or agreement, noting each party's requirements and responsibilities—but without establishing a formal, legally enforceable contract (though an MoU is often a first step towards the development of a formal contract).

  4. Television advertisement - Wikipedia

    en.wikipedia.org/wiki/Television_advertisement

    These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this ...

  5. Letter of understanding - Wikipedia

    en.wikipedia.org/wiki/Letter_of_understanding

    A Letter of Understanding (LOU) is a formal text that sums up the terms of an undertakings of a contract which may have been negotiated up to this point only in spoken form or otherwise informally. It reviews the terms of an agreement for a service , a project or a deal and is often written as a step before a more detailed contract is issued.

  6. Carlill v Carbolic Smoke Ball Co - Wikipedia

    en.wikipedia.org/wiki/Carlill_v_Carbolic_Smoke...

    Louisa Elizabeth Carlill saw the advertisement, bought one of the balls and used it three times daily for nearly two months until she contracted the flu on 17 January 1892. She claimed £100 from the Carbolic Smoke Ball Company. They ignored two letters from her husband, a solicitor. On a third request for her reward, they replied with an ...

  7. Agreement in English law - Wikipedia

    en.wikipedia.org/wiki/Agreement_in_English_law

    In English contract law, an agreement establishes the first stage in the existence of a contract. The three main elements of contractual formation are whether there is (1) offer and acceptance (agreement) (2) consideration (3) an intention to be legally bound .

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