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  2. Appeal to emotion - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_emotion

    Guilt is the emotion that is experienced when an individual violates an internalized moral, ethical or religious belief. Guilt's effect on persuasion has been studied only cursorily. Not unlike fear appeals, the literature suggests that guilt can enhance attainment of persuasive goals if evoked to a moderate degree. [31]

  3. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  5. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...

  6. Composition (language) - Wikipedia

    en.wikipedia.org/wiki/Composition_(language)

    Logos, appeals to logic and reason, evidence and support; Ethos, appeals to ethics, the speaker's credibility, trustworthiness, and morals; Pathos, appeals to emotion, connecting with audience through shared feelings; Kairos, appeals to timing, presenting key information at the best moment, typically to persuade or to provoke action

  7. Ahead of verdicts, attorneys appeal to logic, emotion in ...

    www.aol.com/ahead-verdicts-attorneys-appeal...

    We are bringing Ron's writing, photographs and video to his Abilene readers. This is Part 3 of A Day of Reckoning: The Anthony Patterson case. ... Attorneys appeal to logic and emotion as ...

  8. Category:Appeals to emotion - Wikipedia

    en.wikipedia.org/wiki/Category:Appeals_to_emotion

    Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.

  9. Sentimentality - Wikipedia

    en.wikipedia.org/wiki/Sentimentality

    In modern times [15] "sentimental" is a pejorative term that has been casually applied to works of art and literature that exceed the viewer or reader's sense of decorum—the extent of permissible emotion—and standards of taste: "excessiveness" is the criterion; [16] "Meretricious" and "contrived" sham pathos are the hallmark of sentimentality, where the morality that underlies the work is ...