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Hair relaxers have seen a considerable resurgence in popularity among the Black hair community. ... which has allowed women to find others on similar hair-care journeys. The "relaxers are back ...
Save up to 75% with these Black Friday sales on skin care, hair care, beauty tools and makeup from Olaplex, NuFace, CosRx and more. Our beauty expert picked her favorite products on sale for Black ...
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
And hair relaxers were a means to be able to do that." Techniques for hair straightening include towel drying, blow drying, using a flat iron, and applying straightening chemicals known as relaxers.
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
With the popularity of "going natural", hair care suppliers have seen a rapid decrease in the purchase of relaxers, the harsh chemical hair straightener. An industry that was once worth an estimated $774 million, relaxer sales have gone down 26% over the last five years, as of 2013 reports. [55]
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