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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
Garvin's eight dimensions can be summarized as follows: Performance: Brands can usually be ranked objectively on individual aspects of performance. Features: Features are additional characteristics that enhance the appeal of the product or service to the user. Reliability: This is a key element for users who need the product to work without fail.
ISO 9000 family. The ISO 9000 family is a set of five quality management systems (QMS) standards by the International Organization for Standardization (ISO) which help organizations ensure that they meet customer and other stakeholder needs within the statutory and regulatory requirements related to a product or service. [1]
Quality assurance. Quality assurance (QA) is the term used in both manufacturing and service industries to describe the systematic efforts taken to assure that the product (s) delivered to customer (s) meet with the contractual and other agreed upon performance, design, reliability, and maintainability expectations of that customer.
Supply chain management is a cross-functional approach that includes managing the movement of raw materials into an organization, certain aspects of the internal processing of materials into finished goods, and the movement of finished goods out of the organization and toward the end consumer.
A house of quality for enterprise product development processes. The house of quality, a part of QFD, [3] is the basic design tool of quality function deployment. [4] It identifies and classifies customer desires (WHATs), identifies the importance of those desires, identifies engineering characteristics which may be relevant to those desires (HOWs), correlates the two, allows for verification ...
Product (business) In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1] In retailing, products are often referred to as merchandise, and in manufacturing ...
Capitalism portal. Business portal. v. t. e. Supply chain as connected supply and demand curves. In microeconomics, supply and demand is an economic model of price determination in a market. It postulates that, holding all else equal, the unit price for a particular good or other traded item in a perfectly competitive market, will vary until it ...