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Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, ...
Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
In November 2019, Sports Direct International rebranded to Frasers Group as part of their "elevation" strategy as House of Fraser became their new flagship brand. [11] In March 2020, Sports Direct announced they would remain open amid the coronavirus lockdown in the UK. A day later, after receiving widespread criticism, the decision was reversed.
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This is an accepted version of this page This is the latest accepted revision, reviewed on 27 January 2025. British entrepreneur (born 1964) Mike Ashley Ashley in 2023 Born Michael James Wallace Ashley (1964-09-09) 9 September 1964 (age 60) Walsall, Staffordshire, England Occupation Businessman Years active 1980–present Title CEO of Sports Direct (1982–2018) Newcastle United owner (2007 ...
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