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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [38] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
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Audacy, previously known as Radio.com, is a free broadcast and Internet radio platform developed by the namesake company Audacy, Inc. (formerly known as Entercom). [1] The Audacy platform functions as a music recommender system and is the national umbrella brand for the company's radio network aggregating its over 235 local radio stations across the United States.
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In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a "call now" prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads.
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