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Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller, [ 3 ] it also produces several other types of pastis.
In 1975, the companies of Ricard and Pernod Fils, the two largest French aniseed aperitif producers and fierce competitors, [12] merged creating the Pernod Ricard group, which currently owns the Ricard company. [13] After the merger, in 1978, Patrick Ricard became the CEO of the Pernod Ricard group which he held until his death on 17 August 2012.
Pernod Fils (French pronunciation: [pɛʁnoˈfis]) was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque , the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.
Pastis was first commercialized by Paul Ricard in 1932 and enjoys substantial popularity in France, ... Ricard, Pernod, Pastis 51, Pacific made by Pernod Ricard;
French spirits group Pernod Ricard (PERP.PA) named business veteran Patricia Barbizet to the newly created role of lead independent director on Wednesday as it faces pressure from activist ...
Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013. [26] It is sold in over 120 countries. [ 9 ] Its strongest markets include France, and Germany, where marketing plays off the brand's distribution in East Germany during the Cold War. [ 27 ]
Seagram was broken up in 2001, and Martell was acquired by Pernod Ricard. [13] Pernod repositioned the brand, making efforts to attract new consumers with multiple new product lines: Martell XO (released 2005), Martell Création Grand Extra (released 2007, in a bottle designed by the artist and glass designer Serge Mansau), L'Or de Jean Martell ...
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