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  2. Dying To Be Free - The Huffington Post

    projects.huffingtonpost.com/dying-to-be-free...

    Chemistry, not moral failing, accounts for the brain’s unwinding. In the laboratories that study drug addiction, researchers have found that the brain becomes conditioned by the repeated dopamine rush caused by heroin. “The brain is not designed to handle it,” said Dr. Ruben Baler, a scientist with the National Institute on Drug Abuse.

  3. Substance abuse prevention - Wikipedia

    en.wikipedia.org/wiki/Substance_abuse_prevention

    Rational scale to assess the harm of drugs. Substance abuse prevention, also known as drug abuse prevention, is a process that attempts to prevent the onset of substance use or limit the development of problems associated with using psychoactive substances. Prevention efforts may focus on the individual or their surroundings.

  4. Just Say No - Wikipedia

    en.wikipedia.org/wiki/Just_Say_No

    Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.

  5. This Is Your Brain on Drugs - Wikipedia

    en.wikipedia.org/wiki/This_Is_Your_Brain_on_Drugs

    The Partnership used a simple advertisement showing an egg in a frying pan, similar to this photo, suggesting that the effect of drugs on a brain was like frying an egg on a hot pan. This Is Your Brain on Drugs was a large-scale US anti- narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised ...

  6. New FDA rules for TV drug ads: Simpler language and no ...

    www.aol.com/fda-rules-tv-drug-ads-144242596.html

    Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...

  7. Inoculation theory - Wikipedia

    en.wikipedia.org/wiki/Inoculation_theory

    Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).

  8. National Youth Anti-Drug Media Campaign - Wikipedia

    en.wikipedia.org/wiki/National_Youth_Anti-Drug...

    A poster circa 2000 concerning cannabis in the United States.. The National Youth Anti-Drug Media Campaign is a current US government health education campaign by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of ...

  9. Communities That Care - Wikipedia

    en.wikipedia.org/wiki/Communities_That_Care

    Protective Factors and the Social Development Model. The prevention of health and behavior problems in young people requires, at its foundation, the promotion of the factors required for positive development. Research shows that five basic factors promote positive social development: opportunities for developmentally appropriate involvement, skills, recognition for effort, improvement and ...