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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Mail. ... In that way, the popularity of Ikea's catalog reflects the company's focus on international sales ...
In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23] The first store was opened in Älmhult, Småland, in 1958, under the name Möbel-IKÉA (Möbel means "furniture" in Swedish). The name IKEA is an acronym that stands for Ingvar Kamprad Elmtaryd Agunnaryd.
IKEA's 2020 catalogue was just digitally released, and they […] Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290 ... Mail. Sign in. Subscriptions;
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