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  2. Sponsor (commercial) - Wikipedia

    en.wikipedia.org/wiki/Sponsor_(commercial)

    Technical sponsor is a sponsor which promotes organization of sporting events through the partial or full payment of goods and services (e.g., medical equipment, fitness, organization of transportation and lodging). Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds..

  3. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    A business proposal is a written offer from a seller to a prospective sponsor. Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase.

  4. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    One of the oldest examples of the marketing of products through sports is Slazenger's supplying of the official ball of Wimbledon (1902- 2015 [32]).Another international example of marketing products through sport is Adidas’ sponsorship of FIFA, which includes the company supplying the balls used in the World Cup and having its logo on the ...

  5. Naming rights - Wikipedia

    en.wikipedia.org/wiki/Naming_rights

    For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome); or, a title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most ...

  6. Social Security Fairness Act takes big step towards passage - AOL

    www.aol.com/social-security-fairness-act-takes...

    One living-and-breathing example is Terry Hoover, a firefighter in Louisville, Kentucky, for more than 20 years. ... a Democrat and co-sponsor of the legislation, ... said of the proposal, which ...

  7. Ambush marketing - Wikipedia

    en.wikipedia.org/wiki/Ambush_marketing

    Similarly, a non-sponsor may use "distractive" techniques to divert consumers' attention away from the actual event and its official sponsors using similarly indirect means; for example, a non-sponsor may saturate the area at or around its venue (including street vendors, billboards, and public transport) with a competing marketing presence ...

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