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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
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The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
For this reason, they have an emotive dimension. In the modern psychological terminology, we can say that these terms carry "emotional valence", [9] as they presuppose and generate a value judgement that can lead to an emotion. [10] The appeal to emotion is in contrast to an appeal to logic and reason.
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In this model, emotional states can be represented at any level of valence and arousal, or at a neutral level of one or both of these factors. Circumplex models have been used most commonly to test stimuli of emotion words, emotional facial expressions, and affective states.
Schadenfreude (/ ˈ ʃ ɑː d ən f r ɔɪ d ə /; German: [ˈʃaːdn̩ˌfʁɔʏ̯də] ⓘ; lit. Tooltip literal translation "harm-joy") is the experience of pleasure, joy, or self-satisfaction that comes from learning of or witnessing the troubles, failures, pain, suffering, or humiliation of another.