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Sponsorship of teams is found throughout sports. Some of the most visible examples are found in the MLS as company names and logos are featured on team jerseys. For example, Alaska Airlines is the official jersey sponsor of the Portland Timbers while Valspar is the official sponsor of the Chicago Fire FC. These are examples of sponsorships of ...
This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers.
In the early 1950s, the DuMont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses.
In 2008, Aaron's then became the full-time sponsor for the team Michael Waltrip Racing in NASCAR's Monster Energy Cup Series for a couple of years, sponsoring drivers such as David Reutimann, Michael McDowell, Mark Martin, Brian Vickers, and David Ragan in a scheme that was named the "Aaron's Dream Machine".
Pedro Yudel Bruzon was looking for someone in the U.S. to support his effort to seek asylum when he landed on a Facebook page filled with posts demanding up to $10,000 for a financial sponsor. It ...
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The project sponsor or executive sponsor needs a range of skill sets, or at least access to skill sets which include appreciation of corporate strategy; ability to prepare a business case and profound knowledge of the organization’s operations. The project sponsor also needs to know his or her way around the organization and command respect ...
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