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Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. [2] A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [3] [4]
The Volkswagen Group Scalable Systems Platform (SSP) is a modular car platform for electric cars being developed by the Volkswagen Group. [1] [2] SSP was announced in July 2021, as part of Volkswagen's "New Auto" strategy, to have a "single battery electric vehicle (BEV) platform across all the group's brands".
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
The Trinity electric car, which is to be based on the new SSP platform, was supposed to be launched in 2026. However, shortly after taking office, Chief Executive Oliver Blume pushed the project ...
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
For years, it felt like the social media landscape didn’t change much. New apps came, new apps went, and the last one to really make a dent in the market was TikTok back in 2020.
The Society for Scholarly Publishing (SSP) is a professional society, founded in 1978, dedicated to promoting and advancing communication and networking among all sectors of the scholarly communications community. It has approximately 1,100 members from 24 countries including publishers, service providers, librarians, researchers, and consultants.
A visualization of the real-time bidding market in online advertising.It is reproduced under a Creative Commons license from Diaz Ruiz (2024) [1]. Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.