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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
Spatial thinking is the principal complement to verbal thinking. [4] Spatial thinking aids reasoning in domains that are not, on the surface, obviously spatial. For example, spatial metaphors and diagrams can be used to understand ordered relations (e.g., the ranking of Gross National Product among developing countries) or complex hierarchical ...
In addition to the dissertation on over by Brugman, Lakoff's use of image schema theory also drew extensively on Talmy and Langacker's theories of spatial relations terms. Other theories making use of similar conceptual primitives to capture meaning include Jean M. Mandler's spatial primitives, Anna Wierzbicka's semantic primes [10], Leonard ...
This type of spatial thinking can also be used as a metaphor for non-spatial tasks, where people performing non-spatial tasks involving memory and imaging use spatial knowledge to aid in processing the task. [7]
George Philip Lakoff (/ ˈ l eɪ k ɒ f / LAY-kof; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
Visual thinking, also called visual or spatial learning or picture thinking, is the phenomenon of thinking through visual processing. [1] Visual thinking has been described as seeing words as a series of pictures. [2] [3] It is common in approximately 60–65% of the general population. [1] "Real picture thinkers", those who use visual thinking ...
In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another.An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is rising") or the understanding of time in terms of money (e.g.
Visual metaphors are a type of metaphor. There are two types: spatial metaphors and stylistic metaphors. [6] Spatial visual metaphors include where objects are located, their size, whether they are abstract or realistic, and how it is arranged in respect to other objects. Stylistic visual metaphors are more about how they look specifically.