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2. Paul Rand - Wikipedia

   en.wikipedia.org/wiki/Paul_Rand

   Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

3. Swoosh - Wikipedia

   en.wikipedia.org/wiki/Swoosh

   Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1][ 2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).

4. Susan Kare - Wikipedia

   en.wikipedia.org/wiki/Susan_Kare

   Susan Kare ( / kɛər / "care"; born February 5, 1954) is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. [ 1] She was employee #10 and creative director at NeXT, the company formed by Steve Jobs after he left Apple in 1985.

5. Oblique Strategies - Wikipedia

   en.wikipedia.org/wiki/Oblique_Strategies

   Oblique Strategies (subtitled Over One Hundred Worthwhile Dilemmas) is a card-based method for promoting creativity jointly created by musician/artist Brian Eno and multimedia artist Peter Schmidt, first published in 1975. Physically, it takes the form of a deck of 7-by-9-centimetre (2.8 in × 3.5 in) printed cards in a black box.

6. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...

7. Milton Glaser - Wikipedia

   en.wikipedia.org/wiki/Milton_Glaser

   Website. MiltonGlaser.com. Milton Glaser (June 26, 1929 – June 26, 2020) was an American graphic designer, recognized for his designs, including the I Love New York logo; [ 1][ 2] a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti ...