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  2. Yelp: Our Site Isn't Biased, and We'll Prove It - AOL

    www.aol.com/news/2010-04-06-yelp-our-sites-not...

    Yelp is feeling the pain. Amid a firestorm of criticism and lawsuits, the popular online review company that allows anyone to chime in and tout, dish, or otherwise comment about local businesses ...

  3. Review site - Wikipedia

    en.wikipedia.org/wiki/Review_site

    Rating site. A rating site (commonly known as a rate-me site) is a website designed for users to vote, rate people, content, or other things. Rating sites can range from tangible to non-tangible attributes, but most commonly, rating sites are based around physical appearances such as body parts, voice, personality, etc.

  4. Review bomb - Wikipedia

    en.wikipedia.org/wiki/Review_bomb

    Review bomb. A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts [ 1] post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business. [ 2] While a large number of negative reviews may simply be the result of a large number of ...

  5. Yelp - Wikipedia

    en.wikipedia.org/wiki/Yelp

    Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in Columbia South Carolina . Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy ...

  6. Going Local: Why Google Wants to Buy Yelp - AOL

    www.aol.com/news/2009-12-18-google-in-talks-to...

    Google (GOOG) is in talks to buy local business-review site Yelp for as much as $500 million, or at least that's what tech industry website TechCrunch is reporting. Yelp, which lets reviewers rate ...

  7. Yelp IPO's Profit Enigma: Is the Site Making Money? - AOL

    www.aol.com/news/2011-11-11-yelp-ipos-profit...

    After reading the breathless coverage in The Wall Street Journal, Bloomberg News, and The New York Times about the rumored $2 billion Yelp IPO, I have one question: Does the online-review site ...

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

  9. Social networking service - Wikipedia

    en.wikipedia.org/wiki/Social_networking_service

    Social networking service. A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. [1] [2]